.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once adapted to running into billions in venture capital annually, have actually increased virtually $360 million until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That downturn is due to market saturation, improved regulative stress, as well as economical uncertainties.ADWEEK consulted with five VCs that remain to purchase adtech companies, in spite of these obstacles, about what they are seeking as well as what they prevent. Probably unsurprisingly, these investors are targeting chances in privacy-focused innovations as well as industry-specific locations including connected TV.